The main concept that is dealt with lies in the author's belief that any aspiring entrepreneur can turn his or her idea or dream into a successful and profitable business. Kosmas supports that it doesn't matter where you start, all that matters is how far you are willing to go, exploiting and taking advantage of all your attributes, skills, and talents. And as the new technology "magic trio" (Zuckerberg, Jobs, Gates) have proven, the cocktail that takes you to
the top has well-kept secret ingredients, so you must be persistent enough to find them.
Written in simple language and using layman's terms, the book is a step-by step channel to the basic principles of entrepreneurship, as well as a standard guide to the main presupposed conditions of a business startup. Covering all relevant issues, and containing a considerable amount of famous entrepreneur case studies, this small volume is packed with must-read material, combining academic knowledge with real-life situations based on first-hand experience.
Although entirely self-contained, the book has a number of complimentary assessment tools every ambitious future business owner will find extremely useful.